Designing a brand concept for the Winter Olympics
I have always loved the Olympics. From its scale and organisation through to the sports and competition, I have been addicted since I watched my first full games on television back in 2000 and 2002. I was even lucky enough to get up close and personal with an Olympiad when I worked on the games in 2012. Throughout, to keep my passion for the games alive, I've been an avid follower of the Gamesbids forums - dedicated to everything about the Olympics. Every year they host a design competition - and this years was for the upcoming Milan-Cortina games in 2026. This is the concept I put together as an entry.